Understanding the Creative Process behind Logo Design!

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Logo Design

Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ – Jef I. Richards.

One of the most interesting projects that a graphic designer can take on is designing a logo. It can be daunting (and stressful) to come up with logo options based on market research, and stumble upon some "design magic" through the exploratory process. Narrowing it down to a final approved logo and then seeing it out in the world can be a very rewarding experience for a designer.

Logo design is one of many areas of design that looks easy but is damned difficult to pull off successfully. Last year's aborted University of California rebrand shows just how difficult it is to please all of the people, all of the time - especially when remaking an existing much-loved identity. But even when you're designing a logo for a new company or brand, it's a huge challenge to create something that will grab attention - in the right way - in a crowded marketplace.

Part of the challenge is looking current and contemporary without shortening your logo's shelf-life. In other words, you don't want it to look old-fashioned, but neither do you want it to look so 'of the moment' that it will quickly date.[...]


Photography: is it an art?

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Photography

Photography is both an art and a science. Photography allows us to express our feeling and emotions, but to do so we need to master the scientific part of the medium. Unlike a painter, who is in direct contact with his subject and his canvas, a photographer is separated from his subject by the camera and from his "canvas" by computers and printers today and by darkroom equipment previously.

The scientific aspects of photography can be both overwhelming and fascinating, so much so that for some photographers photography comes to be just that: a scientific process that they attempt to master over their lifetime. However, to achieve mastery of the technical side of photography is to address only one of the two aspects of photography. The result is often technically excellent photographs that lack emotion and "seeing" qualities. In this regard, I share the opinion of Ansel Adams who said, and I paraphrase, that there is nothing more boring that a technically perfect rendering of a fuzzy visual concept. In other words, an artistic photograph is created when technique is used to express a vision and an emotion, not when technique is used for it's own sake.[...]


Understanding the Creative Process Illustration!

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Illustration

Illustration is a unique art form that is defined not by its medium, but by its context. Illustration finds its home in the public sphere of popular media. With a rich history and a modern, contemporary outlook, illustration brings life to concepts and stories through image-making. Whether created digitally or by hand, an illustration can be both a masterful work of art and a practical business application.

Over the years, many people have wrestled without progress over the difference between art and illustration. The internet is riddled with silly theories on the subject:

The distinction lies in the fact that art is the idea (brought to life) while an illustration is a depiction (or explanation) of an idea. Fine Art is simply art for art's sake. Even if you are doing a commission for a client, it would still be fine art. But illustration is illustrating a story or idea.

In modern illustration the intent is most often the selling of a product. When something noble is put to ignoble ends, there is a deterioration of value. Even talented artists and illustrators have been tormented by the distinction. Illustrator Robert Weaver noisily agonized about the boundary line:

Until the illustrator enjoys complete independence from outside pressure and direction, complete responsibility for his own work, and complete freedom to to do whatever he deems fit-- all necessaries in the making of art-- then illustration cannot be art but only a branch of advertising.[...]


Digital Painting an emerging art form

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Digital Painting

Art is not restricted to any medium, nor is digital painting. Yes, you read that right: “digital painting.” It is a new trend in today’s technologically brilliant world that won’t go away any time soon.

Digital painting is an emerging art form in which traditional painting techniques (such as watercolor, oils, impasto, etc.) are applied by means of a computer, a digitizing tablet and stylus, and software. I work with a Wacom tablet, Corel Painter, Adobe Illustrator and Adobe Photoshop. Digital painting is a type of digital art but it is not ?computer-generated? art, in that it does not involve the computer automatically generating an image from mathematical models created by the artist. In digital painting, the artist uses painting techniques to create the image directly on the computer.

Digital painting is also distinct from digital manipulation of photographs, in that it is an original construction from scratch. While photographic elements may be incorporated into digital paintings, they are not the primary basis or source for them. In some of my images, there are no photographic elements at all and in other images I may use dozens of distinct photographic elements. My images are the result of conceptualizing an idea and then implementing that concept as a digital file from one or more original elements that I acquire or create, primarily with a pen tablet, a digital camera or scanner and software tools.[...]


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