Understanding the Creative Process behind Graphic Design!

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Logo Design

Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? You could tell people one by one or broadcast by radio or loudspeaker. That's verbal communication. But if you use any visual medium at all-if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout-you are using a form of visual communication called graphic design.

Graphic designers work with drawn, painted, photographed, or computer-generated images (pictures), but they also design the letterforms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens. Designers create, choose, and organize these elements-typography, images, and the so-called “white space” around them-to communicate a message. Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography

Image-based design
Designers develop images to represent the ideas their clients want to communicate. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions. People respond to images instinctively based on their personalities, associations, and previous experience. For example, you know that a chili pepper is hot, and this knowledge in combination with the image creates a visual pun.

In the case of image-based design, the images must carry the entire message; there are few if any words to help. These images may be photographic, painted, drawn, or graphically rendered in many different ways. Image-based design is employed when the designer determines that, in a particular case, a picture is indeed worth a thousand words.

Type-based design
In some cases, designers rely on words to convey a message, but they use words differently from the ways writers do. To designers, what the words look like is as important as their meaning. The visual forms, whether typography (communication designed by means of the printed word) or handmade lettering, perform many communication functions. They can arrest your attention on a poster, identify the product name on a package or a truck, and present running text as the typography in a book does. Designers are experts at presenting information in a visual form in print or on film, packaging, or signs.

When you look at an “ordinary” printed page of running text, what is involved in designing such a seemingly simple page? Think about what you would do if you were asked to redesign the page. Would you change the typeface or type size? Would you divide the text into two narrower columns? What about the margins and the spacing between the paragraphs and lines? Would you indent the paragraphs or begin them with decorative lettering? What other kinds of treatment might you give the page number? Would you change the boldface terms, perhaps using italic or underlining? What other changes might you consider, and how would they affect the way the reader reacts to the content? Designers evaluate the message and the audience for type-based design in order to make these kinds of decisions.

Image and type
Designers often combine images and typography to communicate a client's message to an audience. They explore the creative possibilities presented by words (typography) and images (photography, illustration, and fine art). It is up to the designer not only to find or create appropriate letterforms and images but also to establish the best balance between them [..]

Understanding the Creative Process behind Water color painting!

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Logo Design

One of the reasons that watercolor artists choose this as their medium is because of the freedom it gives them to paint loosely. Of course, some choose to use certain watercolor painting techniques that give a more detailed result, too!

Of all the painting processes,watercolor painting is known for its inherent delicacy and subtlety because watercolor art is all about thin washes and transparent color (though watercolors can be made opaque with the addition of Chinese white). Traditionally, watercolor artists work on paper, though the tooth of the surface can vary greatly. Oftentimes the white of the painting surface will gleam through and lend itself to the luminosity of the painting.

Watercolor is a painting method in which the paints are made of pigments suspended in a water-soluble vehicle. The term "watercolor" refers to both the medium and the resulting artwork. The traditional and most common support for watercolor paintings is paper; other supports include papyrus, bark papers, plastics, vellum or leather, fabric, wood, and canvas. Watercolors are usually transparent, and appear luminous because the pigments are laid down in a relatively pure form with few fillers obscuring the pigment colors. Watercolor can also be made opaque by adding Chinese white. In East Asia, watercolor painting with inks is referred to as brush painting or scroll painting. In Chinese, Korean, and Japanese painting it has been the dominant medium, often in monochrome black or browns. India, Ethiopia and other countries also have long traditions. Fingerpainting with watercolor paints originated in China.

When artists first learn how to paint watercolor art, the fluidity of the medium is often a stumbling block because it makes the paint less predictable. Successful watercolor artists know how to balance control and freedom in their work, using watercolor painting techniques that create effects that often occur almost by accident rather than on purpose.

A watercolorist uses watercolor painting techniques like washes, working wet in wet and wet on dry, lifting out and masking out for highlights, and dozens of other techniques to achieve textural effects. But most of all, watercolor painting comes back to the premise that the watercolor lessons and methods matter-but what matters most to a watercolor artist is letting go and finding a balance between controlling and freeing this painting medium

This section looks at the various techniques peculiar to watercolor. It shows examples of different watercolor techniques used in the painting below [..]

Understanding the Creative Process behind Oil Painting!

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Why indeed should you try oil painting? Especially when we have all the other modern mediums available to the artist today?It is something that every artist should try and add to their tool kit for creating great art. For over 400 years, painters have been looking for a Secret Formula to use, a simple trick that would make their paintings as exceptional as the early Masters. To get a photographic, realistic likeness, that could be done in one sitting without a great deal of work.

The idea continues even today that there is A SECRET.Well, let me burst your bubble early. There's simply no such thing.Oh, yes, we have indeed found bits of the puzzle. But there is no one material, or special medium, or single piece of knowledge that can accomplish this.

It only comes with a full understanding of technique, and of the materials used in painting.Yep, you need a full body of information on the materials we use, and on painting technique that is obtained over time. With study, practice and even experimentation, you can learn what you need to create works of beauty.

Well, just to let you know that there are paintings in existence today that were created tens of thousands of years ago that used ground pigments and oils as a binder. Thats right! These paintings are dated to be 10's of thousands of years old, and they used OILS as a binder for ground pigments!

Although all the other forms and mediums of painting are practiced for certain advantages they may have over oil painting, the later remains standard because the majority of painters consider that its advantages outweigh its defects and that its range, scope and flexibility surpass water color, tempera, fresco, and pastel.

Check some basic points of oils superiority over other accepted methods of painting.

1. The ease of its manipulation and great flexibility, wide range of varied effects that can be produced. Basically said, if you can see it, you can paint it, with oils.You can combine transparent and opaque techniques, glaze and body color in a full range within a single painting.

2. The colors that you use will not change between that when it is wet verses when it is dry (other than a mat finish on dark colors which is restored with oiling out).

3. A great number of effects (textures, etc.) can be produced with a single simple and direct approach.

4. Very large pictures can be produced and done on light weight canvas’s which can also be transported. (Even if it’s on the roof of your sub compact car!)

5. A universal acceptance of oil paintings by artists and the public, which has resulted in a universal availability of supplies, highly refined, developed, and standardized materials and pigments.

For more Tips & Articles On Oil Painting like...How to Speed up the Drying Time of Oil Paints? What Makes a Great Oil Painting? Abstract and Realistic Painting Techniques? Taking the Fear Out of Oil Painting [..]

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